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A penalty from Google means that your search engine rank is going to be impacted.  Stay with engaging and useful content on Googles great side.  Its also important to write content related to your business.  If you write a post on something that doesnt pertain to your business, you might attract an audience but not the ideal audience to your site. Publish Unique Content Many business owners fall prey to having a service or market advertising company to write and article content.  While thats fine, do your research to guarantee the content you are currently receiving isn't also published on another site.  A simple way is to run a search of this very first paragraph of any content that you buy from business or a writer. Check out this post on how best to write content, if you arent able to outsource your own blog articles.    Write Regularly A scenario is that business owners begin then cease after a short period of time and writing.  Maintain an editorial calendar and adhere to a schedule for blogging. Its also important to recognize that there's essentially no limit to the maximum amount of blogging you're doing although you should strive to site at least once a month for a minimum.  A blog that hasnt been updated in a couple of years may lead individuals that encounter the business to be believed by it is inactive also. You can eventually become the thought leader in your industry, Should you write about something enough in your blog.  While thought leadership is important, not every site post needs to be award-worthy.  Here are 130 ideas company blog topics that you can use all year long.    Break Up the Text nobody likes to see a giant block of text.

 

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Title your post so if your article is a listing of must-dos or hints.  Stumbling on a blog article with 7 business blogging best practices introduced in a numbered list is more attractive to readers compared to a very long post with apparently no business.  Readers may bully into not spending their time reading your article. By breaking blog articles up into pieces of information, speed bounces.    Use Pictures Another way to break text up would be by adding pictures in blog articles.  Pictures and graphics are appealing and keep viewers interested.  Returning to the case in the first point, if youre writing a blog post about a award your restaurant obtained and youre using keywords that are targeted for it , definitely include images of this award in the post!  Post images of the award ceremony or even a party to celebrate the winners. Use a stock photo rather than not adding any picture In case you dont have any pictures to add.  Remember also that correctly tagging your images can help to boost the SEO of this blog article to.   Pictures have the capacity to rank on Google.  Learn more here.   Establish realistic expectations Dont expect blog success.  Results will take some time.  Business blogs can help convert traffic into prospects almost immediately since they allow a company owner to display their knowledge and expertise. This doesnt mean, however, that blogging working or right for you.   Follow the following practices for your blog and you need to see success!  For more help getting started with business blogging, download our free guide under: This post was published July 29, 2015 July 6, 2018, and updated.

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If you use blogging to promote your company, you know that writing good blog posts is half the battle.  Knowing if to post them may make all the difference and how to name them, talk about them ignored, commented on and read.  The Colossal Content advertising Report recently examined 1.16 million posts from 4,618 sites by publishers including content marketers, people and media firms. When Should You Post In case youre posting on weekdays, for example 87% of the articles in the analysis, you might want to rethink your strategy.  Websites posted on weekends really got societal shares.  Saturdays were the top afternoon for sharing: Even though only 6.3% of articles in the study were published on Saturdays, these articles got 18 percent of social shares. To 6 Eastern time), many engagement with and societal sharing of posts occurred after hoursfrom 9 p.m. to midnight Eastern, using a major spike in 10 to 11 p.m. Takeaway: Try scheduling some posts for weekends and/or sharing articles on social websites afterwards at night rather than during business hours. Social sharing declined, once post titles went beyond 60 characters, nevertheless.  In case you ask a question on your blog post titles research says Yeswhile 95 percent of blog post titles didnt include a question mark, those that did received nearly twice as many societal shares.  Keep in mind that articles with a couple of question marks had the least amount of shares. Takeaway: When you title blog articles, start looking for a middle ground.  Dont go overboard, although curiosity is sparked by questions.  And capitalize like a tween girl.  

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Want more information to Advertise your business Register for the Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you comment on our posts, to ask questions about marketing, get to learn other business owners and receive exceptional offers from our partners on company services. Word Press is a powerful CMS capable of building just about any kind of Website and has existed for a while now you'd want.  With that said, Word Press began as a platform.  You can see a lot of its influences still are present, although the CMS has increased a tremendous amount since its beginning. While sites are often contained by contemporary Word Press websites, theyre typically just part of the Word Press website as whole.  Blogs are added on so often they are almost considered an afterthought when it comes time to put them in.  While we suggest a site for most sites, we also want to caution folks about using blogs improperly or slapping them too hastily. Below, we look at some standards and suggestions to ensure that your Word Press site is a source that we want to read.  If youre going to read the article according to its ease of studying, readability Determines Retention When you look at a post, you can instantly tell. We typically dont remain on these pages for at least a couple paragraphs, even if that, unless that articles is completely amazing!  Its critical to make certain that your audience isnt fighting your layout when putting together your blog.  Below are few tips to keep your blog legibility Use fonts.