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1 tag should link to many different keywords and topics which you've posted about and no more than three tags should be assigned by also you .  Be certain are not just persistent of one another and diverse because this may actually damage your search engine optimization efforts. Link Internally and Externally If appropriate, including links and external links throughout your post is a fantastic exercise. Along with reviving some of your articles that is previous and helping readers find exactly what theyre looking for , internal linking permits you to highlight the validity of your own site.  You can link to some other blog posts or to your webpages.   Shorten Your Blog URL Site URLs are among the things that search engines crawl since its another touch point for the motors to inform what your page is all about.  For this reason, its readable and to avoid a mess of figures and numbers that offer no context to the reader or into search engines.

 

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Below is a sheet that breaks down the body of a URL; it shows where to put keywords and the best way to structure them.  Remember your URL does not need to be an immediate pick up of the page title.  Since they're easier to understand using shorter URLs is a blogging best practice. With these practices in your mind, you'll be on the right track to building a better blog strategy and creating high-quality content for your readers.

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From what Ive learned SEO gets you so far.  To truly reach the top and remain there, an article has to be useful to the reader.  The reason for this is because it aligns with Googles number one prioritythey need to rank the most useful content. To aid you, here are six of those blogging best practices Ive used to assist my website posts ranking at the top of Googles search results.  From the end of the article, youll have a playbook.    The fantastic Word Length Should you Google Perfect word length for a blog post youll come across this commonly used chart in the Serp IQ research: a lot of people use this graph to warrant writing really very long posts. From my experience, a guide that is 200-word that is super-useful will outrank a manual of 2,000 words any day.  However, my guideline is to aim for 1,500 words.  And while I only said there is not any perfect length, I follow this principle since it forces me to think about all angles of the subject Im speaking about.

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  They scan.   Consequently, if you want to keep people youve got to break down your writing into concise paragraphs. They seem like work.  They frighten off people.  If you frighten off people, they leave your website.  And should they leave your website, thats a sign to Google that your post isnt very helpful.  And if its not useful, you start to drop in rankings.   Why Your Headings Need Hooks Look at these two subheadings and decide on the one which captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it will for you too.

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The very first headline has the response to the issue within it.  How do you fry an egg Use cooking spray.   Theres no reason to keep reading the report.  The headline generates interest.  You dont understand what will make an egg easier to unsubscribe if you don't continue reading. And if they remain on your own page more, thats an indicator to Google which youve got good content.  So, after youve written your post, go back and look for opportunities to make hooks.  Should you require help with your pins and headlines, 1 resource I turn to time and time again is this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever wondered why we like lists It turns out our brains are wired for lists. Participants in the study were much more likely to achieve goals if they generated lists compared to those who did not.

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A Featured Snippet is simply an answer to a search outcome that Google chooses from an articleand most often its in the kind of a listing.  From the example above, Google shows a number of measures on the best way best to plan an event right within its results.  The motive Featured Snippets are so precious is that if your article is your one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots posts, as theyve improved our ranks and our traffic.  If you would like to obtain a Featured Snippet, theres some speculation about how Google picks them, but generally whenever I write a blog post, I try to add lists or measures as frequently as possible.   The Kinds of Pictures That Work Finest Take a look at these two images.   Its not that the image of rocks isnt appealing, but its that were really hardwired to enjoy images of people better.

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Since I started using images of people in my blog posts, Ive discovered they get shared a whole lot more, which is another factor Google believes in its rankings.  Its a little change that makes a big difference.    Your Posts Should be Evergreen Have you ever clicked on an article from a Google search result simply to find the content outdated When I come across obsolete content, I click the back button and try another result. Thats why should I want something to rank highly, I try to make whats called evergreen contentcontent that remains applicable during a lengthy time period.  This implies I avoid writing about matters which include time-based information or fads.   This has improved our blog traffic over 400 percent. Ive put everything Ive learned to a simple playbook that covers how to write and technically optimize posts for Googles search results that anyone can use, no matter the size of your company. If youd like my full playbook on nonprofit SEO, it is possible to observe my free webinar How to Grow Your Organization by Obtaining Lots and Lots of Traffic to your site.